Monotype
Tiny Reminders
How can a font company pull its straw to the stack in during COVID-19? At ANR BBDO, we reached out to Monotype, owner of legendary typefaces such as Helvetica, Bodoni and Akzidenz Grotesk typefaces, in order to place simple messages in their pangrams and placeholder texts.
A pangram is a sentence that contains all the letters in the alphabet. Pangrams are used extensively by designers and typers to quickly get an overview of what a font looks like.
With Tiny Reminders , Monotype presented rewritten versions of some of the most famous sentences, as well as a rewritten version of a longer placeholder text from Alice in Wonderland. The new placeholder texts were found both in Monotype's products and in their own channels.
