Vinge
Brand identity
Vinge is a leading Nordic full-service law firm, with over 450 employees and have offices located in Stockholm, Gothenburg, Malmo, Helsingborg and Brussels.
As one of the boldest and sharpest business law firms on the market, Vinge wanted to strengthen their position as an innovative thought leader that makes a better society with the help of business law.
Our mission was to reinvent Vinge's brand identity in order to distinguish them in a competitive market where most business law firms look the same.
As lawyers love to win, we developed a key distinctive asset that embraced the very symbol of winning: 
. Which, by coincidence, also happened to be the first letter in the company name. With help from the type foundry Letters from Sweden, Vinge got a bespoke headline font in four different styles. Each one representing their core values: bold, dynamic, original, solid.
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